Leo Logo

Famu Fest
Branding + Visual Identity

This visual identity proposal responds to the festival’s theme “Happy End” by embracing the innocence and imagination of childhood. Through the use of authentic children’s drawings and colorful, hand-drawn typography, the concept creates a playful yet meaningful visual language. It contrasts the weight of serious topics with a lighthearted aesthetic that celebrates creativity, optimism, and the dreams of growing up.

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